How The Mural Co. Transformed Guitar Center’s Flagship Store Into a Cultural Landmark
The Challenge: Elevating an Icon on Sunset Blvd
Since 1964, Guitar Center’s Hollywood store has been an anchor of Los Angeles’ music scene. But despite its legacy, the building’s exterior lacked a visual identity that matched its cultural impact. The brand needed a bold, unforgettable statement—a mural that would:
- Capture LA’s vibrant music culture.
- Attract visitors & generate social buzz.
- Honor the musicians who shaped LA’s legacy.
As a historic music retailer in the heart of Hollywood, Guitar Center wanted more than just aesthetic improvement—they needed a monument to music’s power and influence.
The Solution: A Large-Scale Mural That Tells a Story
To create something truly worthy of Guitar Center’s legacy, The Mural Co. curated a lineup of world-class mural artists: Vizie, Amanda Lynn, and Scott Marsh. Each brought their distinct style, creating a dynamic fusion of contrast and harmony that made the mural visually arresting. Together, they crafted a 6,200 sq. ft. mural masterpiece that celebrates:
- The Spirit of Southern California Music Makers.
- Why Music Makers Matter.
- The Electric Energy of Sunset Blvd.
Blending bold, edgy visuals with storytelling, the mural became a tribute to musicians past, present, and future—transforming Guitar Center into a must-see landmark on Sunset Blvd.
Amplified Impact Through Digital Storytelling:
Beyond the mural itself, The Mural Co. partnered with Chop Em Down Films to produce a series of artist spotlight videos, offering fans an exclusive, behind-the-scenes look at the creative process. These videos not only captured the scale and artistry behind the mural but also gave Guitar Center a powerful digital asset—extending the mural’s reach far beyond Sunset Blvd. and amplifying its impact across online platforms.
The Results: An Instant Cultural Landmark
The impact of this project went far beyond paint on walls—it transformed Guitar Center’s flagship store into a true LA music icon. Guitar Center reported the following results:
- 20% increase in foot traffic within the first 6 months.
- Thousands of organic social media shares & tagged photos.
- Featured in multiple local & music publications.
- Officially commemorated by the City of Los Angeles as a cultural landmark.
- Became a major tourist & Instagram-worthy destination.
“Working with The Mural Co. was an incredible experience. They didn’t just paint a mural—they created an LA landmark. Our Hollywood location now reflects the energy, creativity, and culture of the music community we serve.”
— [Guitar Center Representative]
